You dreamed about it ? We did it!
Our experts got together to unravel all the subtleties of the digital advertising language.

A…

ABOVE THE FOLD (ATF)
AD EXCHANGE
AD VERIFICATION
ADVERTISING NETWORK / AD NETWORKS
ARRIVAL RATE
‍AUDIENCE EXTENSION

B...

BEHAVIORAL TARGETING
‍BELOW THE FOLD (BTF)
‍BID PRICE
‍BID REQUEST
‍BID RESPONSE
‍BLOCKLIST
BOUNCE RATE
‍BRAND SAFETY

C...

CLICK THROUGH RATE (CTR)
‍CLICK
‍CONTEXTUAL TARGETING
‍COOKIE SYNC / COOKIE MATCHING
COOKIE
CRM ONBOARDING
CROSS-DEVICE CAMPAIGN
COST PER ACTION (CPA)
COST PER COMPLETED VIEW (CPCV)
COST PER ENGAGEMENT (CPE)
COST PER LEAD (CPL)
COST PER THOUSAND (CPM)
COST PER VISIT (CPV)

D...

DATA MANAGEMENT PLATFORM (DMP)
DEAL ID (DEAL TOKEN)
DEAL WITH PRIORITY / PRIVATE AUCTION DEAL / PRIORITY DEAL
DEMAND SIDE PLATFORM (DSP)
DRIVE TO STORE
DYNAMIC CREATIVE OPTIMIZATION (DCO)

F...

FIRST LOOK
FIRST PARTY DATA
FIRST VIEW
FLOOR PRICE
FULL RATE (OR FILL RATE)

G...

GUARANTEED PROGRAMMATIC

H...

HEADER BIDDING / ADVANCED OR PRE-BIDDING

 I...

IMPRESSION
INTEROPERABILITY

M...

MIDDLE OF THE FOLD (MTF)
MULTI-DEVICE CAMPAIGN

N...

NON-GUARANTEED PROGRAMMATIC

O...

ORDER ID
OPEN MARKETPLACE / OPEN AUCTION

P...

POST CLICK SALE
POST-CLICK VISIT
POST-CLICK (PC)
POST-VIEW (OR POST IMP) SALE
POST-VIEW (OR POST IMP) VISIT
POST-VIEW (PV)
PRIVATE MARKETPLACE / PRIVATE AUCTION
PROGRAMMATIC DEAL
PROGRAMMATIC

R...

REACH
REPETITION
RETARGETING
RETURN ON INVESTMENT (ROI)
RTB (REAL TIME BIDDING)

S...

UNIQUE CONTACT
SECOND PARTY DATA
SECOND PRICE AUCTION
SEMANTIC TARGETING
SUPPLY SIDE PLATFORM (SSP)

T...

TARGET COVERAGE
THIRD PARTY DATA
TRADING DESK

V...

VIDEO COMPLETION RATE
VIEWABILITY
VIEW-THROUGH RATE (VTR)
VISIT
VISIT +1

W...

WHITELIST
WIN RATE OR WINNING BID RATE

Y...

YIELD MANAGEMENT

This is a non-exhaustive list of definitions of digital advertising.

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