Connecting with your target audience deeply allows you to understand their requirements better, get more chances to resolve their problems, and create a sense of mutual understanding.

HOW IMPORTANT IS CUSTOMER RELATIONSHIP FOR YOUR COMPANY?

As companies develop new ways to automate their customers' conversations and requests, communication between brands and potential customers has become more impersonal and detached.
However, if automation (such as chat boxes or contact forms) can help to sort complex enquiries from simple ones and save time, they nevertheless have negative consequences for both customers and the company. 

For businesses, a neglected customer relationship can lead to:

• A lower conversion rate as chat boxes and emails have proved to be ineffective 
• Poor amount of leads, even less qualified leads
• Low brand differentiation, you never get to create a connexion with your prospects
• Increasing inefficiency of staff, as customers are moving to online stores and have no one to assist them
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For customers, consequences of automation can be just as prejudicial: 

• Puzzlement due to too many options available, and the lack of custom assistance
• Frustration due to not wanting to spend hours in the shops but not finding a similar experience online
• Tiredness since chatbots don’t answer complex questions and often provide inadequate information, while writing an email and waiting for the answer takes too much time
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HOW TO GENERATE LEADS AND SOLVE YOUR ONLINE B2C CONNECTION ISSUES?

To generate more leads and achieve their conversion goals and to overcome the phenomenon of poor relationship between brands and their buyers, the company Oktium has launched a new solution. 
Oktium is an instant, live, transactional video calling platform that allows your customers to connect online with retailers and service providers at brick and mortar locations. 

No application or download are required to benefit from Oktium solution: your advertising campaigns targets or your website visitors can simply click on a “Face2” button on your banner or site and a live video connection between the customer and the sales representative is established directly from a showroom or from any store the customer could choose to pick from.
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Your “Face2” button can be placed at different strategics location according to your own advertising strategy: 

• In your online advertising campaigns, embedded in display campaigns to generate leads
• In your social media campaigns and CRM campaigns (emails, text messages)
• On your website, to to encourage visitors to find out more about your products and progress through the conversion channel
• Or even as a QR code on paper
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During this video call, the salesperson is able to build a relationship with the customer and to become a personal shopper or demonstrator who can, among others:

• Check if the lead is qualified or not
• Answer all the customer questions, including the ones that a robot couldn’t answer
• Show different product features and help the customer in the decision-making process
• Book an appointment for the customer to continue its journey‍
• Process orders
• Negociate and close deals to boost your brand’s conversion rate
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WHAT ARE THE BENEFITS OF THE OKTIUM SOLUTION FOR YOUR COMPANY?

Opting for a customer relationship and lead generation solution such as Oktium can help you solve various issues that you may have encountered and improve your overall company performances. 
As a matter of fact, companies who use Oktium enjoy an online conversion rate between 40-50%, since the solution has proved to be more effective than an email, a text, and even an audio call, almost as efficient as a personal visit. 

Being able to build a personal connection from a salesperson to a customer also brings out important human assets in the decision making process, such as advisory, emotions, enthusiasm and excitement sharing. 
Starting to take care of your customer relationship is therefore an opportunity not only to generate leads but also to differentiate your brand and offer a real time in-store like experience to your virtual visitors, an experience that they often regret when shopping online. 

Need more information about this solution?
Whether you're willing to get started with Oktium’s solution or you already have campaigns set up, Gamned! can help as it has been chosen by Oktium to represent them in the advertising world.
‍Contact a Gamned! expert now!