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évolue et rejoint 
, une agence hybride d'activation et de stratégie média et marketing.
évolue et rejoint , une agence hybride d'activation et de stratégie média et marketing.
The ability of an advertising campaign or media support to reach the target defined in the campaign objectives.
It is expressed by the coverage rate, which is equal to "number of contacts belonging to the target population" / "total targeted contacts".
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