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LOVELY WEEK, ETAM'S ESSENTIAL OPERATION

ETAM

Fashion

The context

On fait du

HAND SEWN

Etam's Lovely Week is a godsend: for two weeks more than 800 products are on sale up to -50%!
In order to highlight this essential operation, Etam calls on Gamned! to launch a digital advertising campaign aiming at boosting traffic on the French lingerie giant's e-commerce site.

On fait du

The goals

STRENGTHEN THE VISIBILITY OF ETAM'S SPECIAL OFFER & BOOST SALES!

A solution defined together

THE KEY TO SUCCESS?

GOOD TARGETING AND THE RIGHT ENVIRONMENT

‍‍Provide optimal exposure to Etam's Lovely Week offers and increase the number of visitors to their e-commerce site.
A two-step media plan:

Engage an affinity audience in premium environments in accordance with the Etam universe and the brand's target (women's press and lifestyle).
Implementation of a look-alike strategy in order to reach profiles similar to those who interacted with the banners.

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THE KEY TO SUCCESS?

Verdict?

THE SUCCESS OF INNOVATION

Gamned! x Etam : Isn't it lovely?

With a click-through rate 3 times higher than the average market and a visibility rate of 17% above the average IAS - the collaboration between Etam and Gamned! kept its promises and allowed the French lingerie giant to highlight its Lovely Week offers!

‍

Fabien Pedica

Group Manager Trade & Digital - Avène

"Comprehensive training from experts. Answers to every question we had and great transparency."

Carole Ginda

Digital Manager - Electrolux

"An accessible training for all with expert trainers who know how to democratize the jargon of programmatic! "

Olivier Granda

E-commerce Traffic Acquisition Manager- BUT

"The very first results are already very satisfactory! "

Stéphanie Catarino

Director E-commerce & Acquisition France - Clarins

"We are thrilled with the results of the campaigns driven by Gamned!"

Rarès Vidican

Marketing Manager Digital - MACIF

"We had set ourselves very ambitious goals, which we have already achieved in a few months.

Thomas Majorczyk

Digital Media Buying Manager - Tape à l’Œil

"Gamned's support is a real strength for Tape à l'Œil to recruit new clients".

Fabien Pedica

Group Manager Trade & Digital - Avène

"Comprehensive training from experts. Answers to every question we had and great transparency."

Carole Ginda

Digital Manager - Electrolux

"An accessible training for all with expert trainers who know how to democratize the jargon of programmatic! "

Olivier Granda

E-commerce Traffic Acquisition Manager- BUT

"The very first results are already very satisfactory! "

Stéphanie Catarino

Director E-commerce & Acquisition France - Clarins

"We are thrilled with the results of the campaigns driven by Gamned!"

Rarès Vidican

Marketing Manager Digital - MACIF

"We had set ourselves very ambitious goals, which we have already achieved in a few months.

Thomas Majorczyk

Digital Media Buying Manager - Tape à l’Œil

"Gamned's support is a real strength for Tape à l'Œil to recruit new clients".

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