LE CHAT x GAMNED!

The context

LAUNDRY AND ADVERTISING?

OF COURSE IT'S POSSIBLE!

Le Chat Bébé, a pioneering brand in laundry and always looking for innovations, has decided to entrust its branding campaign to Gamned! in collaboration with AuFeminin. Thanks to a combined brand content system on aufeminin.com and programmatic audience extension operated by Gamned!, Le Chat Bébé works on the consideration and engagement of ultra-qualified audiences within editorial environments labeled Digital Ad Trust. Activated as a common thread, this coupled system enables qualified visits to the La Belle Adresse site to be generated for less than one euro.

The goals

INCREASE AWARENESS OF LE CHAT BÉBÉ BRAND AND RECRUIT NEW MOTHERS

A solution defined together

TAILOR-MADE ADVERTISING SOLUTIONS

FOR LE CHAT

Henkel (Le Chat) x AuFeminin x Gamned! :

A unique and tailor-made device!

Distribution of sponsored content on a brandsafe environment : fully personalized content creation for the advertiser and featured on a UNIFY editorial site.
Implementation of several DATA segments made up of different pools of affinity audiences via the DMP UNIFY.

RETARGETING:

Scriptwriting to re-address readers by segment with personalized creative kits, in order to develop messages and generate engagement.

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Verdict?

THE SUCCESS OF INNOVATION

CHALLENGE ACCEPTED!

With more than 10 visits to the La Belle Adresse site during the first 000 months of the campaign, the system is a success! The script has borne fruit since the CPV in second touch is 2 times lower than at the start of the campaign. The native format carries the campaign with a 3 to 5 lower CPV than the other activated formats.

The campaign kept its promises: daily management and optimizations, visibility and personalized support with strategic and technical monitoring.