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ORANGE BELGIUM BOOSTS ITS DIGITAL ACQUISITION

ORANGE

Telecom

The context

STRENGTHEN ONE'S COMPETITIVENESS ON A

HYPER COMPETITIVE MARKET

The telephony market is subject to ever increasing competitive pressure, with operators constantly innovating to win new customers.
By strengthening its digital devices, Orange Belgium boosts its online acquisition strategy and confirms its growth ambitions!

STRENGTHEN ONE'S COMPETITIVENESS ON A

The goals

BOOST THE VOLUME OF ONLINE SALES ON MANY NEW TELEPHONY OFFERS.

A solution defined together

WORK ON THE COMPLEMENTARITY BETWEEN PROGRAMMATIC ADVERTISING

AND OTHER LEVERS

Gamned! set up complementary strategies:

Activation of multi-device acquisition strategies in order to multiply contact points on an urban and technophile target.
Integration of data in market on High Tech, Mobile, Games and Telephony themes. At the same time, targeting look-alike profiles of buyers.

WORK ON THE COMPLEMENTARITY BETWEEN PROGRAMMATIC ADVERTISING

Verdict?

THE SUCCESS OF INNOVATION

A FRUITFUL COLLABORATION!

With nearly 3000 sales generated and an optimal annual cost per acquisition, the partnership between Orange Belgium and Gamned! naturally extended over 2019 and made it possible to integrate the many insights from previous campaigns in order to optimize the diffusion of new offers.

Fabien Pedica

Group Manager Trade & Digital - Avène

"Comprehensive training from experts. Answers to every question we had and great transparency."

Carole Ginda

Digital Manager - Electrolux

"An accessible training for all with expert trainers who know how to democratize the jargon of programmatic! "

Olivier Granda

E-commerce Traffic Acquisition Manager- BUT

"The very first results are already very satisfactory! "

Stéphanie Catarino

Director E-commerce & Acquisition France - Clarins

"We are thrilled with the results of the campaigns driven by Gamned!"

Rarès Vidican

Marketing Manager Digital - MACIF

"We had set ourselves very ambitious goals, which we have already achieved in a few months.

Thomas Majorczyk

Digital Media Buying Manager - Tape à l’Œil

"Gamned's support is a real strength for Tape à l'Œil to recruit new clients".

Fabien Pedica

Group Manager Trade & Digital - Avène

"Comprehensive training from experts. Answers to every question we had and great transparency."

Carole Ginda

Digital Manager - Electrolux

"An accessible training for all with expert trainers who know how to democratize the jargon of programmatic! "

Olivier Granda

E-commerce Traffic Acquisition Manager- BUT

"The very first results are already very satisfactory! "

Stéphanie Catarino

Director E-commerce & Acquisition France - Clarins

"We are thrilled with the results of the campaigns driven by Gamned!"

Rarès Vidican

Marketing Manager Digital - MACIF

"We had set ourselves very ambitious goals, which we have already achieved in a few months.

Thomas Majorczyk

Digital Media Buying Manager - Tape à l’Œil

"Gamned's support is a real strength for Tape à l'Œil to recruit new clients".

Go further

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